So you’ve decided to pursue a software app integration strategy to provide greater benefits to your customers or partners?
It’s the right strategy at the right time as the SaaS market continues its exponential growth, and software in all its forms becomes the platform on which businesses big and small choose to build and grow.
As a SaaS or platform business you are faced with a significant opportunity to realise value in your software integration approach, not just via the greater functionality and improved user experiences you can offer, but by monetising the integrations you develop and launch.
Typically realising this value has has relied on a number of different approaches;
It’s important to consider your target audience, the value proposition of your integrated software, and the competitive landscape when determining the most suitable monetization strategy, which might focus on just one or a mix of all these approaches.
Understanding these approaches is one thing, but how do you actually get your chosen strategy into operation and attain success?
A software integration marketplace of your own could be the solution you need. A platform where your users can discover, download and purchase the integrations you develop. It serves as a centralized hub for you to showcase and distribute your integrations to your customer or partner base.
But building a software integration marketplace involves challenges in technology, user experience, business models, and support. Some of these include:
How does FuseGenie® help?
SaaS and Cloud computing have made it easier and more affordable than ever to source and deploy business applications. But also created the need to simplify processes that flow across platforms.
Our proven approach to integrations takes care of all of this allowing you to remain in the driving seat with your customers and partners. If building integrations in-house is difficult then offering them as a readily consumable and easily supported apps via an integrations marketplace is even harder . Even if you have the resources to do it, keeping up with the ever-expanding range of apps, services, and platforms is impossible.
That’s where FuseGenie® comes in. If your focus is delivering a fantastic SaaS product or operating a partner-facing platform that provides genuine value, then our trademark magic is here to provide not just on-demand, in-app, on-platform integrations, but also a secure, branded, easy to use marketplace for you to realise the true value of your integrations strategy.
Our established portfolio of connectors, simple marketplace set up and detailed analytics can help you diversify your platforms, engage your customers and partners, and achieve faster revenue growth.
FuseGenie® offers complete customization support for a professionally managed software integration strategy and value-creating marketplace for your offers . To discover how we extend the features of your SaaS app or platform strategy get in touch today.